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Fuego Negro Café

Fuego Negro is a specialized cart that offers the magic of coffee through classic barista techniques and the use of finer grains to stimulate and delight the senses. Fuego Negro is located in the area of Las Animas in the city of Puebla and proposes a warm experience with different types of coffee on board, to stop to breathe and enjoy. The identity focuses on the details of the typography and the ornaments that accompany the logo, in this way, through the ingenious forms and the endings in the letters, the pictorial impact of the brand is increased. As part of the visual reinforcement, the logo can be used in its different variations for brand management applications, this allows, greater brand language, differentiation and recognition.